my services.
Social strategy comes in many shapes and sizes. Let’s work together to find the right fit for you.
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For brands and individuals (e.g. executives):
Channel audit
Competitive social analysis
Audience insights
Social voice and tone
Key objectives
Content pillars
Channel strategy
Engagement strategy
Measurement framework
Influencer strategy
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Monthly content brainstorms
High-level content calendar
Social post creative direction
Review & feedback on client-produced content
Campaign content strategy and distribution plans
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Employee training on:
Social best practices
How to run a brand social account
How to run a personal brand account / employee advocacy
Influencer program best practices
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As-needed strategic council
POVs on social updates, algorithm changes, and industry-relevant trends
Social reporting and content recommendations
If I don’t offer a service you need, I likely know someone awesome who does. I can make that connection for you and manage the relationship so all services are in one place.